1. What is the central purpose for this presentation?

2. Describe make-up of audience: (demographics, psychographics, age range, level of expertise, gender etc.

3. List size of group. – location -  total time involved --  is it routine or special meeting? (if latter, describe).

4. If this is special event, describe it in detail: 

5. What position do I have in program?

  a. Who precedes me?

  b. Who follows me?

  c. Other helpful notes:

6. In rank order, briefly list the 3 the “key thoughts” you wish to convey and why: :

  a.

  b.

  c.

7. What action(s) do I wish this audience to do immediately upon my conclusion:

8. If there are residual actions I wish audience to take, list them and note “by when”:

9. If there are residual actions I wish audience to take, list them and note “by when”:

10. If it’s possible to give talk a strong “working title” list it:

11. Summarize in 25-words “the essence” of your message:

12. Do it in under 12 words:

13. Create words to make “the mundane memorable” and “prosaic picturesque” that are relevant to message:

14. Take whack at clear yet clever opener:

15. What about a strong, memorable close:

16. What media will attend or cover talk remotely?

   a. Who prepares brief press summary & when?

   b.  How many copies needed?

17. Who prepares brief press summary & when?

18. Have all vital logistical details been confirmed (a/v needs – passouts - directions - lodgings – travel etc)