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Customer Caring Commandments
by John Jay Daly
I - Thou shalt treat thy customers -- and employees -- as thyself!
II - Thou shalt recognize that all thy customers are vitally important, for from them good things flow.
III - Thou shalt always determine what thy customers are thinking.
IV - Thou shalt make each transaction so pleasant that satisfied customers will return -- and urge others to do likewise.
V - Thou shalt recognize that thy customers may not always be right -- but they are seldom all wrong.
VI - Thou shalt keep current about relevant aspects of thine operations.
VII - Thou shalt extend thyself in an inspired spirit of helpfulness to meet the ever-changing needs of thy customers.
VIII - Thou shalt realize customers are provided better service when you respect thy colleagues -- and thyself -- since providing
service is everyone's privilege.
IX - When thou art a customer, thou shalt accord just treatment to all vendors.
X - Thou shalt ensure that thy management upholds these commandments and promulgates a clear mission statement with visionary goals.
Copyright MCMXCVII by John Jay Daly of Daly Communications
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