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12 Commandments
for
Crystal-Clear Communications
by John Jay Daly
- Thou shalt accept that it's difficult to communicate clearly.
- Thou shalt know what thy message is.
- Thou shalt define what thine objective is.
- Thou shalt remember who thine audience is.
- Thou shalt simplify.
- Thou shalt repeat. Thou shalt repeat.
- Thou shalt respect the power of the parable.
- Thou shalt weave humor into the fabric of thine message.
- Thou shalt analyze how thy message has been received.
- Thou shalt listen attentively for that's when learning occurs.
- Thou shalt creatively use all reasonable media to spread thine message as widely as possible.
- Thou shalt stop when thou hast no more to say.
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